What’s Your Product Worth?

by .(JavaScript must be enabled to view this email address) | on March 11, 2010 | about Coaching | 0 Comments

Last week Chuck Balcher (see his blog), on LinkedIn, offered this question to sales professionals.

“What’s it worth? “When selling your product or service, what is it worth to the person you are trying to sell it to?”

Years ago, Ron Willingham, author of Integrity Selling and a mentor of mine, said that there were 4 Dominant Buying...