Lance Cooper, after leaving a Chemical Engineering job at Goodyear and adding a Masters in Speech and Theater at the University of Tennessee, goes into full-time sales training.

Though Lance had no contacts and this tough field was built around cold calling, he had finally found his passion. With a little cash and a lot of prayer, he slowly built a sales consultancy business and trained salespeople in their face-to-face skills. Six great years with Ron taught Lance the importance of six- to eight-week follow-up sessions with sales managers and their salespeople. The new habits that took root as a result led to increased sales. With the right coaching, dedicated salespeople could double their numbers within weeks.