We know how you feel. It seems like all the good salespeople are taken. The ones you have may perform inconsistently. You’ve constantly been let down by hiring someone —only to find out 6 months later that they really are not cut out for selling your products. Assessments can help, and predictability soars when you have personalities and skills that match. But real transformation goes deeper than that. It goes to Character, Attitudes and Motivations.
A healthy sales culture covers a lot of things.
A truly good sales culture scores wins with sourcing, hiring, on-boarding, coaching, training, compensation and much more. But it goes beyond that. There is a culture of mentoring and authenticity in the best teams. There is a good philosophy, a good plan, and there are good results. People prosper and the company prospers. Clients prosper. Others want to join the team and friends are eager to refer people they know to you.