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Monthly Archives: September 2026

Focus Keyphrase: how to identify sales ability

How Rare It Is to Find People Who Can Really Sell

RecruitingBy Lance CooperSeptember 30, 2026Leave a comment

Most people think selling is primarily about presenting a product, explaining features, discussing benefits, and answering questions. Those things matter. But they’re only part of the job. The most difficult…

why people fail in sales

The Everyday Reality of the Sales Job Most People Handle Poorly

RecruitingBy Lance CooperSeptember 22, 2026Leave a comment

Why do seemingly capable people struggle in sales? Often, it isn’t because they lack intelligence, communication skills, or product knowledge. It’s because they aren’t prepared for the daily activity requirements…

hiring the right salespeople

Why Hiring the Right People Makes Your Team the Best

RecruitingBy Lance CooperSeptember 9, 2026Leave a comment

If you’re building a sales team, few decisions matter more than who you hire. One great hire can move your business forward. One mediocre hire can quietly hold it back…

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