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Category Archives: Recruiting

hiring the wrong salespeople

Why You Keep Liking the Wrong Sales Candidates

RecruitingBy Lance CooperOctober 30, 2026Leave a comment

Have you ever hired someone you really liked, only to discover a few months later that they weren’t performing? The interview went well. The conversation flowed naturally. You connected with…

character traits of great salespeople

The 4 Most Important Character Traits to Look for When Hiring Salespeople

RecruitingBy Lance CooperOctober 22, 2026Leave a comment

When recruiting salespeople, most leaders focus on experience, communication skills, and confidence. But there’s something more important that deserves attention before any of those qualities. Character. Character influences what someone…

traits of great salespeople

The 5 Dimensions That Separate Great Salespeople From Everyone Else

RecruitingBy Lance CooperOctober 13, 2026Leave a comment

Why do some people interview exceptionally well but struggle once they’re hired? They communicate confidently, have relevant experience, and seem to know how to sell. Yet when it’s time to…

Focus Keyphrase: how to identify sales ability

How Rare It Is to Find People Who Can Really Sell

RecruitingBy Lance CooperSeptember 30, 2026Leave a comment

Most people think selling is primarily about presenting a product, explaining features, discussing benefits, and answering questions. Those things matter. But they’re only part of the job. The most difficult…

why people fail in sales

The Everyday Reality of the Sales Job Most People Handle Poorly

RecruitingBy Lance CooperSeptember 22, 2026Leave a comment

Why do seemingly capable people struggle in sales? Often, it isn’t because they lack intelligence, communication skills, or product knowledge. It’s because they aren’t prepared for the daily activity requirements…

hiring the right salespeople

Why Hiring the Right People Makes Your Team the Best

RecruitingBy Lance CooperSeptember 9, 2026Leave a comment

If you’re building a sales team, few decisions matter more than who you hire. One great hire can move your business forward. One mediocre hire can quietly hold it back…

find great candidates on LinkedIn

How to Use LinkedIn and Colleges to Attract Great Candidates

RecruitingBy Lance CooperAugust 28, 2026Leave a comment

If you want to take recruiting to another level, you need two things: consistent visibility and access to new people. Two powerful places provide both—LinkedIn and college campuses. LinkedIn: Your…

how to find great candidates

5 Simple Recruiting Moves That Find People Amazingly Fast

RecruitingBy Lance CooperAugust 17, 2026Leave a comment

Finding strong candidates doesn’t always require another job posting or a complicated recruiting strategy. Some of the best opportunities are already around you—you simply need to start recruiting with your…

find top sales candidates

How to Find Hidden Places for Top Candidates Near You

RecruitingBy Lance CooperAugust 5, 2026Leave a comment

If you recruit only from job boards, you’ll always feel like you’re short on candidates. That’s because many of the best people are already employed. The key is knowing where…

customer referral recruiting

The Simple System—The Fastest Way to Find Great Candidates

RecruitingBy Lance CooperJuly 28, 2026Leave a comment

What’s the fastest way to find great candidates? You may already have access to them. Your current customers are often one of the best recruiting resources available. They know you,…

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