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Category Archives: Sales Leadership

The Reason That Great Is Worth the Focus for Salespeople

Sales LeadershipBy Lance CooperJuly 25, 2023Leave a comment

Why be great at service when selling? Can’t we just be adequate or attentive?  Why give the seemingly extra effort or focus that greatness would require? Can’t mediocre be good…

To Win, Go to War with Your People Using These 14 Actions

Sales LeadershipBy Lance CooperFebruary 24, 2023Leave a comment

We find recurring themes of archetypal stories in centuries of literature. These are narratives that are passed down to remind us how best to live. They represent more than tales…

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