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Category Archives: Sales Leadership

How to Build the Best Sales Culture With the Highest Sales

Sales LeadershipBy Lance CooperMay 1, 2025Leave a comment

Every sales team has a culture. The question is whether it’s shaped with intention or left to chance. As a sales leader, the most important influence on that culture is…

The 5 Steps to Be the Best Who Has Ever Influenced People

Coaching, Sales LeadershipBy Lance CooperFebruary 25, 2025Leave a comment

When I was starting out in business, the idea of following a “process” felt alien to me. I thrived on spontaneity, tackling challenges as they came without a clear structure.…

How to Recruit New Reps Who Motivate Themselves to Sell

Coaching, Recruiting, Sales LeadershipBy Lance CooperJune 7, 2024Leave a comment

Motivation is a daily necessity. From the moment we wake up to an alarm to ensure we’re on time, to the choice of a cold shower or a morning workout,…

Unveiling the Pitfalls of Impression Management in Sales Hiring

Coaching, Recruiting, Sales LeadershipBy Lance CooperApril 11, 2024Leave a comment

In the intricate dance of human interaction, the art of impression management plays a significant role, whether in personal relationships or professional endeavors. Much like a wolf in sheep’s clothing,…

Igniting the Flame: 5 Ways to Boost Your Sales Team’s Will to Win

Coaching, Recruiting, Sales LeadershipBy Lance CooperJanuary 17, 2024Leave a comment

Let’s look at the concept of the “will to win” and how sales leaders can significantly impact the motivation and drive of their reps towards achieving their goals. Understanding the…

10 Things That Reduce Predictability in Hiring Top Sales Representatives

Coaching, Recruiting, Sales LeadershipBy Lance CooperJanuary 12, 2024Leave a comment

Introduction: Predictability is a key element in achieving success, and nowhere is it more crucial than in hiring an employee for your team. In this article, we’ll cover the common…

How the CTS Helps Onboard the Best Salespeople For Your Team

Coaching, Recruiting, Sales LeadershipBy Lance CooperDecember 27, 2023Leave a comment

Let’s look at one critical phase during sales recruiting – the onboarding process. This phase is the crucible where new salespeople are shaped, coached, and set on the path to…

How a New Success Definition Leads Us to What Young Sales Reps Want Today

Sales LeadershipBy Lance CooperAugust 22, 2023Leave a comment

What’s the first thing you think about when you hear the word success? What’s its definition? Well, that depends, and it might just depend on how old you are. Bruce…

The 2 Ways Assertiveness Affects How Well Salespeople Respond to Their Leader

Sales LeadershipBy Lance CooperAugust 10, 2023Leave a comment

I received an email from a CEO who wanted some insight into coaching her sales manager who had rewarded a sales rep for “trying hard,” and not for sales results.…

The Reason That Great Is Worth the Focus for Salespeople

Sales LeadershipBy Lance CooperJuly 25, 2023Leave a comment

Why be great at service when selling? Can’t we just be adequate or attentive?  Why give the seemingly extra effort or focus that greatness would require? Can’t mediocre be good…

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