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Author Archives: Lance Cooper

build a recruiting network

How to Build an Army of People Recruiting the Best for You

RecruitingBy Lance CooperJuly 21, 2026Leave a comment

What if you did not have to find every candidate yourself? Imagine having dozens of respected people throughout your community who understood the type of employee you needed and actively…

job boards for hiring salespeople

Why Job Boards Won’t Help You Find Great Salespeople

RecruitingBy Lance CooperJuly 14, 2026Leave a comment

If you’re relying on job boards for hiring salespeople, you’re missing many of the best candidates. Should you use job boards? Absolutely. But don’t expect them to be your primary…

always recruiting

Why You’re Always Short on Finding Good People to Work for You

RecruitingBy Lance CooperJuly 3, 2026Leave a comment

If it feels like you’re always short on good people, you’re not imagining it. Just when your team begins performing well, someone leaves, underperforms, or you suddenly need to hire…

sales coaching diagnosis

Before You Coach a Salesperson, Diagnose the Problem

CoachingBy Lance CooperJune 19, 2026Leave a comment

One of the biggest mistakes sales leaders make is assuming they already know why someone is underperforming. A producer isn’t selling enough life insurance, so the manager assumes they need…

coach sales success

The First 5 Ways to Coach Sales Success Through Better Habits

CoachingBy Lance CooperJune 5, 2026Leave a comment

Many sales leaders focus on results, quotas, and activity levels to coach sales success. But the best sales cultures are built on something deeper: helping people develop the habits and…

recruit-character-first-sales

The Best Research Proves That We Recruit Character First

RecruitingBy Lance CooperMay 21, 2026Leave a comment

When companies hire salespeople, they often focus on personality, confidence, or communication skills. But research continues to point to something deeper as the true foundation of long-term sales success: character.…

sales goal setting motivation

How to Help Salespeople Set Goals They Actually Want to Reach

CoachingBy Lance CooperMay 5, 2026Leave a comment

Most sales leaders try to motivate their teams by setting goals for them. But the truth is simple: People don’t commit to goals they’re given.They commit to goals they own.…

find the best sales candidates

How to Find the Best People Who Succeed at Selling for You

RecruitingBy Lance CooperApril 24, 2026Leave a comment

One of the biggest frustrations sales leaders face when trying to find the best sales candidates is simple: “I can’t find enough good people.” Finding salespeople who can truly sell—who…

deadline motivation in sales reps

Why Deadline Motivation Exists in the Best Reps

RecruitingBy Lance CooperApril 10, 2026Leave a comment

When hiring and coaching top salespeople, one personality trait consistently stands out—Deadline Motivation. This trait reflects a person’s natural drive to move conversations forward and achieve results quickly. Understanding Deadline…

coach sales reps to sell more

What Is the First and Best Step To Coach Reps To Sell More?

UncategorizedBy Lance CooperMarch 24, 2026Leave a comment

Many sales leaders focus heavily on tactics—scripts, quotas, and closing techniques. But the first and most important step in coaching salespeople isn’t tactics. It’s knowing your people. Legendary basketball coach…

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