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Author Archives: Lance Cooper

How to Build the Best Sales Culture With the Highest Sales

Sales LeadershipBy Lance CooperMay 1, 2025Leave a comment

Every sales team has a culture. The question is whether it’s shaped with intention or left to chance. As a sales leader, the most important influence on that culture is…

The 5 Steps to Be the Best Who Has Ever Influenced People

Coaching, Sales LeadershipBy Lance CooperFebruary 25, 2025Leave a comment

When I was starting out in business, the idea of following a “process” felt alien to me. I thrived on spontaneity, tackling challenges as they came without a clear structure.…

Exciting News: Introducing the New “Hiring Checklist” Feature for Smarter Sales Rep Selection

RecruitingBy Lance CooperJanuary 24, 2025Leave a comment

In today’s fast-paced business world, finding the right sales representatives can make or break your success. That’s why we’re thrilled to unveil an exciting and innovative new feature that takes…

How Sales Leaders Boost Optimism and Help People Sell More

CoachingBy Lance CooperDecember 4, 2024Leave a comment

Recent headlines paint a grim picture: Business Wire: “Economic optimism continues to drop.” New York Post: “American optimism on direction of the US plummets nearly 20 points.” Pew Research: “Americans…

How to Find the Best People Who Succeed at Selling for You

RecruitingBy Lance CooperOctober 8, 2024Leave a comment

The number one frustration we hear from recruiting professionals is:  “I can’t find enough quality candidates!” Thousands of young sales leaders, managers, insurance agents, and entrepreneurs wake up each morning…

11 Interview Tips and Focus That Help You Recruit the Best

RecruitingBy Lance CooperSeptember 4, 2024Leave a comment

Every day somewhere around us, thousands of people are being interviewed for a sales position. They are being asked questions by those who have been untrained. Good-willed entrepreneurs, sales managers,…

How to Recruit New Reps Who Motivate Themselves to Sell

Coaching, Recruiting, Sales LeadershipBy Lance CooperJune 7, 2024Leave a comment

Motivation is a daily necessity. From the moment we wake up to an alarm to ensure we’re on time, to the choice of a cold shower or a morning workout,…

Cultivating the Will to Win: 5 Strategies for Sales Leaders

UncategorizedBy Lance CooperMay 20, 2024Leave a comment

Introduction Watching a child grow in a loving environment is a poignant reminder of the human spirit’s resilience and determination. From the earliest stages of development, we witness a curiosity…

Unveiling the Pitfalls of Impression Management in Sales Hiring

Coaching, Recruiting, Sales LeadershipBy Lance CooperApril 11, 2024Leave a comment

In the intricate dance of human interaction, the art of impression management plays a significant role, whether in personal relationships or professional endeavors. Much like a wolf in sheep’s clothing,…

Igniting the Flame: 5 Ways to Boost Your Sales Team’s Will to Win

Coaching, Recruiting, Sales LeadershipBy Lance CooperJanuary 17, 2024Leave a comment

Let’s look at the concept of the “will to win” and how sales leaders can significantly impact the motivation and drive of their reps towards achieving their goals. Understanding the…

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