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Author Archives: Lance Cooper

How to Measure Growth Mindset in Interviews For A Great Rep

RecruitingBy Lance CooperNovember 6, 2025Leave a comment

In our last post, we explained what a growth mindset is—and why it matters in sales. Now, let’s answer the critical follow-up: How do you measure it before you hire?…

Growth Mindset vs Fixed: How to Find High Growth Salespeople

RecruitingBy Lance CooperOctober 30, 2025Leave a comment

When it comes to hiring top-performing salespeople, most leaders start with résumés, references, or personality scores. But before any of that, there’s one trait that predicts whether a person will…

The 2 Traits That Will Powerfully Help to Close A Sale Fast

RecruitingBy Lance CooperOctober 17, 2025Leave a comment

When hiring salespeople, it’s not just about skills or experience—it’s about fit. Two key traits from the CTS Sales Profile help you predict whether someone will thrive in a fast-paced…

Two Traits That Help Close Sales at the Right Pace

Coaching, RecruitingBy Lance CooperOctober 10, 2025Leave a comment

Hiring the right salesperson for the right role starts with understanding how they operate—especially under pressure. Two key traits from the CTS Sales Profile can give you powerful insight: Deadline…

How Deadline Motivation + Recognition Drive Powers Up Prospecting

RecruitingBy Lance CooperOctober 2, 2025Leave a comment

Hiring great salespeople starts with understanding who they are—before they ever set foot in your office. Two key traits from the CTS Sales Profile can help you predict how a…

How Are We Impacting the High Ambition of Great Sales Reps

Sales LeadershipBy Lance CooperSeptember 18, 2025Leave a comment

Over the past 30 years, something’s been quietly eroding the ambition of salespeople—and perhaps the American spirit itself. We’ve traded discomfort for convenience, challenge for praise, and effort for entitlement.…

How to Ask Layered Questions to Find The Truth You Want

RecruitingBy Lance CooperSeptember 11, 2025Leave a comment

“How are you?”“Fine.”We all know that’s rarely the whole truth. Most of us are skilled at managing impressions—especially during interviews. That’s why, as a sales leader or recruiter, you can’t…

When a Top Rep Does Not Fit the Culture, What Do You Do?

Sales LeadershipBy Lance CooperJuly 24, 2025Leave a comment

Every sales leader faces this dilemma at some point: what do you do when your highest-performing rep is damaging the team culture? I recently spoke with a leader facing this…

hiring

The 5 Non-Negotiable Traits for Every Sales Hire

RecruitingBy Lance CooperJuly 15, 2025Leave a comment

One of the biggest hiring mistakes sales leaders make is failing to define their non-negotiables—the traits that must be present in every sales hire, no exceptions. These traits define your…

How Recruiting Optimistic Sales Reps Leads To Higher Sales

RecruitingBy Lance CooperJune 3, 2025Leave a comment

Have you ever seen a kid stand at the plate and strike out without swinging—again and again? Or watched a sales rep’s performance dip during personal hardship or after a…

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