A sales manager’s beliefs and attitudes create 85% or more of a team’s success. They make up the substance of sales team culture. And, this culture produces salesperson turnover or retention. It creates teams or individualism – sacrifice or anarchy. People lie or they tell the truth. Character strength is more important than sales or sales are more important than virtue. What a sales manager believes infects people in negative or positive ways. These attitudes create an enduring market impact and leave behind a legacy that attracts or repels customers and employees.