Great coaches believe the individual will win and the team will win.  What they do and say, when behind or ahead of goal, whether near defeat or after a loss, builds confidence in future achievement.

This is not to say that they coach in a King Arthur Camelot world of unreality.  No, great coaches are realists.  And, they have healthy doses of skepticism.  But, if they commit to you as a team member, they will always do and say things to help you get better – even in the face of great difficulty and slow progress.

With this hopeful spirit carried away from the office, salespeople walk through just one more door

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They pick the phone up more times per hour.  Their voice inflections cast belief into a prospect’s wavering decision.  They win more often.  They keep believing that … they have what it takes.  Now, go and make things better. You can.  Lance.

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