If you recruit only from job boards, you’ll always feel like you’re short on candidates.
That’s because many of the best people are already employed.
The key is knowing where to find them.
Look Beyond Job Boards
Outstanding candidates are hidden throughout your community.
They’re serving customers, leading organizations, and building relationships every day.
Great recruiting is about positioning yourself where talented people already spend their time.
Four Places to Find Great Candidates
1. Community Connectors
These include:
- Teachers
- Coaches
- Chamber of Commerce members
- Networking group leaders
- Civic organization leaders
These individuals constantly meet new people and hear about career opportunities.
2. Business Professionals
Look for people with broad professional networks, including:
- Attorneys
- CPAs
- Financial professionals
- Sales managers
Relationships are central to their careers, making them excellent referral sources.
3. Churches and Community Organizations
Faith communities, nonprofits, volunteer organizations, and job ministries are filled with trusted, connected individuals who often know people looking for a career change.
4. Everyday Businesses
Observe employees at:
- Banks
- Retail stores
- Restaurants
- Home improvement stores
- Car rental companies
Pay attention to people with energy, initiative, professionalism, and exceptional communication skills.
Those are often the qualities of successful salespeople.
Recruit Like a Scout
Average sales leaders wait for applicants.
Exceptional sales leaders observe people, build relationships, and recruit outstanding talent before competitors notice them.
The Bottom Line
Your next great hire is probably already serving customers somewhere in your community.
The question isn’t whether they’re there.
The question is whether you’re paying attention.