Goal-Orientation in GREAT Salespeople
Goal-Orientation: Personality Trait #1 in High-Activity Salespeople (for sales cycles less than 90 days)
Is your team motivated to achieve timely results or to steadily pass the day?
TARGETS • OBJECTIVES • SALES
When salespeople achieve their numbers, CASH FLOWS .......
and, businesses thrive. Owners hear the streaming sound of profits reach the bottom of a healthy income statement. They love that sound!
Driven salespeople (racehorses) who consistently achieve their numbers are naturally goal-oriented. They find enough prospects in the time required. They set and hold the right amount or appointments. They present a high enough number of quotes to reach their sales goals, and then start the cycle again.
Goal-Orientation combined with Social Drive (Trait #2) leads to more prospecting. A person networks and attends social events for the purpose of lead generation. They make things happen with networking activity and by attending events for prospecting reasons. They keep their sales funnel FULL.
What if a salesperson has a low goal-orientation? What if they do not look at their progress - and just work at a steady pace? Do you think this would affect sales? Of course, it would. It’s common sense.
What if a salesperson does not like to socialize (low social drive) and prefers working alone? Have you ever noticed that office parking lots do not contain cars belonging to great salespeople?
Top performers, with short sales cycles, do not sit in offices. They RACE for the tape.
They get out of the office and into the lives of potential customers.
Excellent personality profiles show levels of Goal-Orientation, Social Drive, Social Confidence, and a Need to Control. These four traits, anchored by Goal-Orientation, produce top performers with drive and energy. Salespeople with high levels of these personality traits NATURALLY produce more.
Imagine this. You hire a salesperson who keeps track of their progress during the month. They always know how much they’ve sold and how much they need to sell. They realize that it takes ‘x’ number of quotes and ‘y’ number of appointments to get enough sales each and EVERY month. And, they love this kind of activity. They love it. They love being in the race. And, you’re the sales manager. What would that feel like?
Recruit them and use a personality profile to help you spot them. (see craftprofiles)
We’d love to help you. Lance